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Shark Tank India: Arunachal Pradesh’s ‘Naara Aaba’ Pitch Homemade Wine Raised 75 Lakhs

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Batori24 Bureau
Batori24 Bureau
Batori24 is a Vernacular based Assamese news portal based in Guwahati Assam. We are a dedicated news channel covering news and stories across the globe with special reference to Assam, north-east along with National and International news.

Shark Tank India: A wine company from Arunachal Pradesh called ‘Naara Aaba‘, impressed the judges of Shark Tank India. Impressed with the pitch, Shark Vineeta Singh, and Shark Vikas came on board.

Taking to Twitter, ‘Naara Aaba’ wrote ” It’s not everyday you get to swim with the sharks and steer your future to a brighter direction. We are beyond thrilled to be part of Shark Tank India Season 2, and have Shark @vineetasng and Shark Vikas come onboard with us.”

 

On the other hand, Arunachal Pradesh MLA Chowna Mein taking to Twitter wrote ” Extremely proud of Smt Tage Rita ji for creating wine tourism in Arunachal Pradesh via
@Naara_aaba and representing our State in @sharktankindia
.

I’m also thankful to the Sharks for giving opportunities to the entrepreneurs of our region & contributing to their success stories.”

 

All you need to know about Arunachal Pradesh’s ‘Naara Aaba’, India’s first organic kiwi wine

Naara Aaba’s journey began in 2017 with the concept of preserving organically harvested kiwis in the region through wine-making. Arunachal Pradesh has a lush environment where exotic fruits such as kiwis, pears, peaches, and plums thrive. Previously, however, the harvested fruits were not properly marketed, resulting in the fruits decaying in waste. Tage Rita, the company’s founder, had a vision to revitalise the local farming community by sourcing their harvest to make wines while preserving the nutritional values of the exotic fruits. Naara Aaba, India’s first organic kiwi wine, was born in this manner.

Also Read: MasterChef India Winner: Assam Boy Nayanjyoti Saikia Lifts Masterchef India 2023 Trophy

Naara Aaba, India’s first organic kiwi wine, was born in this manner. The Naara Aaba winery, located in Hong Village in Ziro Valley, gradually churned out delicious kiwi wines that travelled to new markets and are now available in Arunachal Pradesh, Assam, and Meghalaya by combining the tradition of wine-making with advanced & sustainable technology.

 

Tage Rita the founder of Naara Aaba Kiwi Wine:

In 2017, Rita Takhe made an investment in Naara Aaba. Kiwi is a fruit that grows abundantly in the valley where she lived. Rita used fruit from her orchard and the Arunachal Pradesh Kiwi Growers Cooperative Society. Because they now had guaranteed customers, the farming sector there made a lot of money. This wine’s production process is unique in that it adheres to traditional methods.

Naara Aaba Winery is located in Hong Village, Ziro Valley. Naara Aaba is a fantastic line of New Zealand wines that is now available in Assam, Arunachal Pradesh, and Meghalaya. It has a plant capacity of approximately 40,000 litres per batch. From raw material to bottling, the entire process takes about 4 months. Around 6-8 degrees Celsius, the wine’s flavour is enhanced.

 

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