Prime Minister Narendra Modi on Sunday called upon citizens to participate in a nationwide cleanliness drive on October 1 ahead of Gandhi Jayanti.
The call to action – “Ek Tareekh Ek Ghanta Ek Saath” – aims to unite citizens from every corner of the country for one hour of collective “shramdaan” on October 1 starting at 10 am.
“A big event on cleanliness is going to be organised on October 1 i.e. on Sunday at 10 am. You too should take out time and help in this campaign related to cleanliness. You can also join this cleanliness campaign in your street, or neighbourhood or at a park, river, lake or any other public place,” PM Modi said during the 105th edition of his monthly radio programme Mann Ki Baat.
The mega cleanliness drive encourages citizens to actively participate in cleaning activities across various public spaces, including marketplaces, railway tracks, water bodies, tourist destinations, and religious sites.
Notably, the Prime Minister had initiated the Swachh Bharat Mission nine years ago, which sparked a national movement towards cleanliness. Citizens enthusiastically embraced this mission, making swachhata a part of the national behaviour.
