Ramesh J Chauhan, Chairman of Bisleri International, intends to sell a portion of his stake in the company and is currently in talks with the Tata Group and others about the sale. Tata Consumer Products Ltd (TCPL) is expected to pay Rs 6,000-7,000 crore for Bisleri International. According to the Economic Times, Ramesh Chauhan, chairman of Bisleri International, does not have a successor to take Bisleri to the next level (ET). He previously sold Coca-Cola brands such as Thums Up, Gold Spot, and Limca.
The Tata Group’s consumer business is housed under Tata Consumer Products Ltd (TCPL), which also sells packaged mineral water under the brand Himalayan and hydration brands such as Tata Copper Plus Water and Tata Gluco.
According to industry observers, if the deal is completed, the Tata group FMCG arm will have a larger presence in the fast-growing bottled water segment.
Chauhan sells Bisleri to Tata for 7000 cr. It’s an iconic brand indeed. He first sold Thums up to Coke in the early 90s, and even after 30 years, Thums up is still the leader even beating cokes own cola in India. What an iconic guy.
— Deepak Shenoy (@deepakshenoy) November 24, 2022
The Tata Group’s consumer business is housed under Tata Consumer Products Ltd (TCPL), which also sells packaged mineral water under the brand Himalayan, as well as hydration brands such as Tata Copper Plus Water and Tata Gluco+.
According to a report from market research and advisory firm TechSci Research, the Indian bottled water market was valued at more than $2.43 billion (roughly Rs 19,315 crore) in FY2021. According to the report, it is expected to grow at a CAGR of 13.25 percent due to rising disposable income, increased health and hygiene awareness, and increased product innovation.
Bisleri, India’s largest packaged water company, is expected to make Rs 2,500 crore in revenue and Rs 220 crore in profit in FY23.
Bisleri began as an Italian brand in Mumbai in 1965. In 1969, the Chauhans purchased the company. It currently has over 122 operational plants and 4,500 distributors in India and neighbouring countries.