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Cow Hug Day: Centre asks Indians to hug cows on Valentines day

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Batori24 Bureau
Batori24 Bureau
Batori24 is a Vernacular based Assamese news portal based in Guwahati Assam. We are a dedicated news channel covering news and stories across the globe with special reference to Assam, north-east along with National and International news.

The Animal Welfare Board of India has requested that ‘Cow Hug Day’ be observed on February 14, which is also known as ‘Valentine’s Day’ throughout the country.

The secretary of the department, under the directions of the Ministry of Fisheries, Animal Husbandry and Dairying, Government of India, conveying of the decrease of Indian culture due to western influence and prompted Indians to hug cows as it brings ’emotional richness’.


The board stated, “Due to the progress of western culture over time,” referring to Vedic traditions on the verge of extinction caused by the “impact of western culture” over time. The glitz of Western civilization has almost forgotten our physical culture and heritage.”

“Hugging with a cow will bring emotional richness, increasing our individual and collective happiness,” the Animal Welfare Board claimed.

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While the Board claims that hugging a cow is a rejection of Western culture, cow snuggling has been a trend in some Western countries for some time. In the Netherlands, farm owners have been selling “koe knuffelen” (Dutch for cow hugging) as a self-care practise. “Cow cuddlers typically begin by touring the farm before resting against one of the cows for two to three hours,” the BBC reported in October 2020.

The notice also stated that due to the heavy influence of Western culture, Vedic traditions are on the verge of extinction. As a result, the board urged citizens to observe Cow Hug Day in order to preserve and promote the country’s heritage.


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