FIFA World Cup 2022: Amul, the first Indian regional sponsor of Portugal and Argentina

Amul joins forces with Lionel Messi and Cristiano Ronaldo ahead of the 2022 World Cup. Amul has signed a regional partnership agreement with the Portugal national team for the FIFA World Cup 2022. This comes on the heels of the brand partnering with the Argentina national team as a regional partner for the tournament.

The Portuguese Football Federation and AMUL have agreed to a regional sponsorship agreement that will run until the end of 2023. Amul thus becomes the Portuguese Football Federation’s first Indian regional sponsor.

#Amul Topical: Amul is the proud regional sponsor of the Portugal football team! pic.twitter.com/RVHWmmzlwe

— Amul.coop (@Amul_Coop) November 15, 2022

Fans and customers of dairy products in India will now be able to obtain original Amul products imprinted with the images of Portugal’s national team players. This collaboration reflects the glide path and international scope of the Portugal Football Federation, as well as the significance and recognition of a historic brand, Amul.

Amul will thus serve as the Indian community’s ambassador company with the Portugal national team.

#Amul Topical: Amul is the proud regional sponsor of the Argentina football team! @afa pic.twitter.com/AoilWNnP4a

— Amul.coop (@Amul_Coop) September 30, 2022

Another proud moment and significant step forward for an Indian brand in global football occurred in March 2022, when Edtech BYJU’S was named the first Indian firm to be named as a sponsor of the upcoming FIFA World Cup in 2022. Byju’s announced earlier this month that it had signed football star Lionel Messi as the first global brand ambassador of its social impact arm ‘Education For All.’

 

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“Amul is proud to announce its association with the Portugal Football Federation,” said Amul’s chief operating officer Jayen Mehta. Football is a global sport with a sizable fan base in India. Sports and nutrition go both hand in hand, and through this association, we encourage Indian football fans to pursue physical fitness and nutrition in order to live a healthy lifestyle.”