Along with business partners Bunty Singh and Leti Blagoeva, Aryan Khan, son of Bollywood superstar Shah Rukh Khan, is venturing into India’s lucrative but heavily regulated liquor industry. The trio intends to begin with a premium vodka brand and later expand into the brown spirits market.
After announcing his directorial debut last week, Shah Rukh Khan’s son Aryan Khan is ready to enter the business world. Aryan will launch a premium vodka brand in India, as well as collaborate with the world’s largest brewer.
ARYAN TO LAUNCH PREMIUM VODKA BRAND
Aryan Khan, Shah Rukh Khan’s son, has announced his first venture into business just days after announcing his film debut as a director. Along with his partners, the 25-year-old intends to launch a premium vodka brand in India. He and his partners have partnered with the world’s largest brewing company to accomplish this.
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Shah Rukh Khan’s son is set to make his business debut with two partners, Bunty Singh and Leti Blagoeva, who plan to launch a premium vodka brand and later expand into the brown spirits market.
The scion #AryanKhan launches a luxury brand Called #DYAVOL. All the best!#siddharthkannan #sidk pic.twitter.com/MlJRFUHCET
— Siddharth Kannan (@sidkannan) December 13, 2022
They established Slab Ventures, which has partnered with Anheuser-Busch InBev (AB InBev), the world’s largest brewer, for distribution and marketing purposes.
According to the report, Slab Ventures is targeting the country’s more affluent consumers and plans to diversify further with other premium consumer segments such as alcoholic and non-alcoholic beverages, apparel, and accessories. “The idea was to kind of combine high quality, a youthful disruptive vision, and cool aesthetics under one roof, and by doing so, appeal to both the more mature, discerning consumers and the younger generation,” Aryan explained.
Shah Rukh Khan and Gauri Khan’s oldest child is Aryan. He has two siblings: Suhana Khan, who is about to make her Bollywood debut in Zoya Akhtar’s The Archies, and AbRam Khan, who is nine years old. Aryan and Suhana have previously stood in for Shah Rukh at Indian Premier League auctions for his team Kolkata Knight Riders.